SOCIAL MEDIA GRAPHICS:

The request was to design two social media graphics in step with my work as an art consultant and appraiser. I created nine graphics to illustrate that art is not just about a pretty image but also about concepts and all kinds of ideas. The images are organized in a nine-square grid, with three rows of three images on each row showing ideas and/or work by one artist. For example, the top row features a work created by Banksy that was auctioned at Sotheby’s. The work was conceptualized to include the auction event. The second row of images addresses work by David Hockney, now considered to be the highest-earning living artist at auction. The selection illustrates his desire to share hope during the pandemic. The third row illustrates what Micaela Contemporary does as a business: we solve problems and support art collections/collectors with information and value. The image in the middle is a work by Ana Teresa Hernandez, also addressing hope (during the 2020 election cycle).

As an art advisor and appraiser, my work is based on rendering a value-based service founded on aesthetics and knowledge. In this set of 9 images, which I posted to my Instagram account as a single post, I show three value propositions via Banksy's 2018 prank at Sotheby’s, David Hockney's fantastic $17 million sale at Christie's on November 23, 2020, and Peggy Guggenheim's personal collection philosophy.