SOCIAL MEDIA CAMPAIGN:

SOCIAL MEDIA CAMPAIGN

Assigned with creating a social media content marketing plan in a presentation deck, I created this website, to allow you, the viewer, to open folders and view content more closely. I selected my business, named Micaela van Zwoll, also known as Micaela Contemporary Projects, an art advisory and appraisal firm.

The website landing page for micaela.com

The business of representing fine art for sale has traditionally been clouded by concerns for privacy and security (and while those concerns continue today), the presence of a global community, global market, and the internet allows for rich exchanges of information and images that allow and require nimble use of storytelling skills, content development, and expertise in social media to quickly process information. For my business, I developed a social approach based on market savvy, trending ideas, and knowledge, through the use of applicable images (see link).

Social Media Graphics

Ideas of Social Concepts were illustrated via imagery of artwork by John Baldessari, who I met and visited at his studio in Venice (California). The image invites enquiry, is provocative, and rare. Please click here for the short ideology behind the social concepts addressing visuals for my business as an art consultant.

John Baldessari. I will not make any more boring art.

To illustrate some of the elements of building an art collection, I created this instructional video. And lastly, for purposes of this portfolio and social media campaign, please click this link to view an example of the illustrated and comprehensive social media content marketing plan for this business.